Articles on: Freelancers

How To: Get Your Pitch Approved

We know the time and thought goes into every pitch on Twine, and nothing is more frustrating than having that pitch not pass the Twine vetting process and ultimately not reaching the client.

Here is a breakdown of the criteria we use in order to vet pitches, and how you can ensure your great work is seen by clients:

Pitch messaging:

The message you write to the client is the first thing they see and needs to represent who you are as a creative freelancer.
Reading the pitch is the first thing we do in the vetting process.


✔ Personalise the pitch. Generic pitches rarely attract client's eye.
✔ Make reference to the project brief. What makes you uniquely suited to deliver this project? How can you solve client's problem?
✔ Mention relevant past experience of similar work and share links to examples.
✔ Confirm your next availability to work on the project.

✘ Copy and paste the same message to every client.

✘ Forget to use spellcheck. Consider asking a friend to read your message before sending.

✘ Include an alternative method of contact, Including email address and phone number


Your Twine portfolio is the perfect place to showcase your skills by displaying your past projects. A great portfolio serves to bolster a great pitch and will often seal the deal with an interested client.

Often creatives are multi-skilled and will have the expertise to work across many different project areas. Examples within the project area will be needed in order for the pitch to be accepted. 

For example: for a pitch to be accepted on a Logo Design project there must be an example of Logo Design within your portfolio.

✔ Add a bio, profile picture and cover image.
✔ Contact the previous clients for testimonials.
✔ Upload examples of your work to your portfolio.


✘ Pitch for jobs for which you have no relevant examples in your portfolio.


Some projects are specific to a particular location. For your pitch to be approved on the location-specific project you will either need to be in this location, or to detail your availability to travel within your pitch message.

Location-specific projects are indicated with a pin icon 📍
Remote projects are indicated with a globe icon 🌎


✔ Pitch on jobs within your location.
✔ Confirm your availability to travel to the project location.


✘ Pitch on location-specific jobs you are unable to travel to.

Public Questions:

On the bottom left on every project brief is the option to ask public questions. These questions are anonymous and present an opportunity to clarify project details.


✔ Ask questions related to the specific project
✔ Realise the questions are anonymous: this is not a way to contact the client


✘ Use asking a question as an opportunity for self-promotion
✘ Spam

Occasionally, we'll speak to the client directly and they will give us additional information to use while vetting. Sometimes this will pertain to creative style or budget and can mean good quality pitches don't reach the client because they are declined on these grounds. This is an uncommon occurrence and will only ever impact very popular projects.


Blog article: How to build the perfect pitch

Blog article: Build portfolios that land jobs, not likes

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Updated on: 06/11/2023

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